Term life insurance needs vary by life stage and generation.
On average, the amount of replacement income needed is:
At the moment, there is a significant COVERAGE GAP even for many Canadians who currently have existing term life insurance.
45% of Canadians feel they are underinsured and that they would need $259,000 of additional term life insurance.
And with the coverage they do have, many may only have enough to cover their growing debt.
have $100,000 of debt or more.
Which means many Canadian households remain at HIGH RISK.
2 in 3 households would have difficulty meeting everyday living expenses if the primary wage earner were to pass away.
Don’t be another statistic.
Get the right amount of coverage to help protect the people you love most. Get a recommendation today.
1 LIMRA. “Canadian Billion Dollar Baby Revisited” 2014.